{"title":"Visual Concept \u0026 Branding","description":"","products":[{"product_id":"eran-beeri-branding","title":"THE STORYTELLER","description":"\u003cp\u003e\u003ci\u003eEran beeri has dedicated most of his life to creating art, with a special focus on photography. He strongly believes in the power of photography for both artistic expression and preserving history. In his own unique way, he captures the essence of light, atmosphere, and those moments that can’t be repeated. For eran, beauty lies in the subtle gestures and nuanced details between humans.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eEran has a deep love for perfection and excellence in his craft. There’s a quiet kind of magic in his ability to capture a fleeting moment, pulling it from obscurity and placing it on paper to be held for all time.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eWith over ten years of experience as a wedding and fashion photographer, eran, along with his team, has taken on assignments that have led them to various parts of the world, including africa, europe, the middle east, india, and the u.s. Their lens has captured moments and beauty across diverse cultures and celebrations.\u003c\/i\u003e\u003c\/p\u003e","brand":"Eran Be'eeri","offers":[{"title":"Default Title","offer_id":41892345512034,"sku":"","price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0705\/7506\/files\/Group_9.jpg?v=1745697456"},{"product_id":"kby-designs","title":"Re-Branding the A list Production Company KBY Designs","description":"\u003cp\u003eKBY Designs, is an international event production and design company specializing in creating unique, customized experiences. The company blends high-end luxurious events around the glob, setting new trends and raising standards in the events industry.\u003c\/p\u003e\n\u003cp\u003eThe branding process for KBY Designs felt completely natural to me, as we had worked closely together for over a decade. My deep familiarity with the company’s core – the human element and its clients – gave me clear insight into their DNA, their values, and where the brand needed to sharpen its focus.\u003c\/p\u003e\n\u003cp\u003eOne of the questions raised during the process was whether to keep the word “Designs” in the company name. In the past, KBY focused primarily on event design, and there was concern that the broader production aspect might not be fully reflected. However, it was clear to me that “Designs” must remain, and even be emphasized — because KBY’s strength lies in designing everything: the atmosphere, lighting, food, relationships, flowers, spaces, ceremonies, flow, and overall vibe.\u003c\/p\u003e\n\u003cp\u003eThus, the name remained KBY Designs, now supported by flexible, evolving taglines that further express the company’s holistic creative vision.\u003c\/p\u003e","brand":"KBY Designs","offers":[{"title":"Default Title","offer_id":41893576343650,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0705\/7506\/files\/kay_branding_mili_gal.jpg?v=1746307725"},{"product_id":"eran-beeri-copy","title":"The Table is Eclectic. The Talk is Clean.","description":"\u003cp\u003eThe Table Talk branding perfectly encapsulates the brand’s spirit: an eclectic, vibrant culinary style balanced with clean, clear communication. Its' based on the Hebrew concept we came up with:\u003c\/p\u003e\n\u003cp dir=\"rtl\"\u003eהאוכל אקלקטי הדיבור נקי\u003c\/p\u003e\n\u003cp\u003eThe playful yet structured typography mirrors the company’s approach — where creativity meets precision, and where the joy of great food and great conversations come together naturally. The design celebrates the contrast between bold flavors and understated elegance, embodying the essence of Table Talk’s unique and memorable experience.\u003c\/p\u003e\n\u003cp\u003eTable Talk is a boutique catering company founded by Sharon and Yoni, two seasoned professionals who bring over 30 years of combined expertise in premium event management. With Sharon leading service and management, and Yoni specializing in the culinary side, Table Talk offers a fresh, eclectic approach to catering — blending local flavors with creative, unconventional culinary experiences. The company is built around a philosophy of warmth, community, and authentic hospitality, emphasizing locally-sourced, fresh ingredients and personal connection through food. Each event is carefully crafted to reflect a seamless, welcoming atmosphere where every detail — from the dishes to the setting — feels intentionally curated.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"TABLE TALK","offers":[{"title":"Default Title","offer_id":41893599084642,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0705\/7506\/files\/Group_7.jpg?v=1745680601"},{"product_id":"eran-beeri-copy-1","title":"Branding the Picasso of food art","description":"\u003cp class=\"p1\"\u003eThis branding project aimed to reflect chef Omri Magal’s distinct artistic approach—reminiscent both physically and stylistically of Picasso. Inspired by his culinary creativity, we designed an icon representing a plate transformed into an artwork, echoing Picasso’s iconic visual style. The logo combines a unique typographic signature with abstract, calligraphic strokes, visually expressing the sophisticated, artistic, and playful essence of Magal’s cooking philosophy. The overall identity captures the seamless integration of culinary art and visual aesthetics, much like Picasso’s artistic legacy.\u003c\/p\u003e","brand":"Chef Omri Magal","offers":[{"title":"Default Title","offer_id":41893637619810,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0705\/7506\/files\/Group6.jpg?v=1745673315"},{"product_id":"fun-dining","title":"Fun Dining Campaign Art Direction","description":"\u003cp\u003eIn July 2019, Tel Aviv hosted Fun Dining Week, a culinary festival that redefined the city’s dining experience. Held across various leading restaurants, the event invited chefs to step away from their regular menus and create surprising, offbeat dishes designed especially for the occasion. Organized with the support of American Express Israel, Fun Dining offered diners a fresh approach to eating out — emphasizing spontaneity, bold flavors, and a playful, vibrant atmosphere.\u003cspan\u003eThe creative concept for the project was built around the idea that “the best restaurants in the city have gone wild.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis playful spirit shaped the entire experience, celebrating freedom, imagination, and the joyful transformation of fine dining into something lively, unexpected, and delightfully unrestrained.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.mako.co.il\/food-restaurants\/restaurant-news\/Article-480982bc1247b61026.htm\"\u003eAbout Fun Dining in \"mako\"\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.ynet.co.il\/articles\/0,7340,L-5535923,00.html\"\u003eYNET -  about Fun Dining\u003c\/a\u003e\u003c\/p\u003e","brand":"Karvet Wiess \/\/ American Express","offers":[{"title":"Default Title","offer_id":41893643321442,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0705\/7506\/files\/Group8.jpg?v=1745680546"},{"product_id":"israeli-cuisine-festival-awards","title":"Israeli Cuisine Festival \u0026 Awards","description":"\u003cp\u003eOne of the greatest challenges in shaping the Israeli Cuisine Festival and Awards was defining what “Israeli cuisine” truly means — and finding a way to visually express it through the logo and overall visual identity. The design was inspired by a powerful quote from food writer Hila Alpert, who described the Israeli palate as “a palate in disorder.” This notion became the creative foundation for the brand’s visual language: a unique typographic structure built from a mix of handwritten letterforms, some of which evoke the flow of calligraphy intertwined with a fork’s motion — a fusion of free, instinctive gestures and precise, balanced refinements. The result is a visual identity that captures the very essence of Israeli cuisine: energetic, layered, unrestrained yet deeply rooted in craftsmanship and passion. It reflects a culture that celebrates bold flavors, diverse influences, improvisation, and a deep emotional connection to food — just as Israeli cooking itself does.\u003c\/p\u003e","brand":"Nirit Weiss \/\/ American Express","offers":[{"title":"Default Title","offer_id":41894071599202,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0705\/7506\/files\/logofestivalaward-02.jpg?v=1745691457"},{"product_id":"the-storyteller-copy","title":"CLINICA","description":"\u003cp\u003eClinica is a fresh and innovative brand founded by two young entrepreneurs who transformed a brilliant concept into a network of dental clinics. Clinica provides dynamic and professionally-equipped spaces rented out to dentists on a flexible basis, enabling dental professionals to conveniently serve their clients across the country. The branding embodies cleanliness, sharpness, and contemporary design, highlighting ease-of-use and a strong sense of comfort and reliability—precisely reflecting the brand’s modern approach and user-focused ethos.\u003c\/p\u003e","brand":"CLINIAC","offers":[{"title":"Default Title","offer_id":41894330105954,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0705\/7506\/files\/6A151451-D837-4A5A-B043-C53772808939.jpg?v=1745696799"},{"product_id":"tel-aviv-university","title":"ARE YOU OPTIMISTIC?  Board of Governors Campaign","description":"\u003cp class=\"p1\"\u003eThe Tel Aviv University Board of Governors 2025 Campaign made history. The campaign is still in development, so I can’t yet share full details.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e","brand":"Tel-Aviv University \/\/ BOG 2025","offers":[{"title":"Default Title","offer_id":41894392234082,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0705\/7506\/files\/TAU-CAMPAIGN-MILI-GAL-31.jpg?v=1746307766"},{"product_id":"celebrating-60","title":"Celebrating 60","description":"\u003cp class=\"p1\"\u003eI laid the foundations for the visual language design of Amot Group’s 60th anniversary.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDuring a particularly difficult and challenging time for the State of Israel, it was both an honor and a source of pride for me to contribute to shaping the company’s celebratory vision.\u003c\/p\u003e","brand":"AMOT \/\/ Dany Marx Production","offers":[{"title":"Default Title","offer_id":41894413140066,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0705\/7506\/files\/Group5.jpg?v=1745699433"},{"product_id":"ty","title":"ty","description":"\u003cp class=\"p1\"\u003ety is Israel’s leading production company for premium events. Under Tali’s vision, TY is not just a production company. it is an entire world which skillfully weaves together diverse ideas, talented creators, dreams, happy moments, families, business success celebration and more while creating a new, holistic, and complete experience. Sometimes it's a once-in-a-lifetime new whole world, and sometimes a lasting journey that stays with you forever. \u003c\/p\u003e","brand":"Tali Yaacobi events production","offers":[{"title":"Default Title","offer_id":41894440796258,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0705\/7506\/files\/New_Logo_TY.jpg?v=1768337026"},{"product_id":"its-all-about-you","title":"It's All About You","description":"\u003cp class=\"p1\"\u003eGil Levanoni is a leading mental coach with over 20 years of experience in helping individuals, teams, and organizations drive success through conscious mindset work. He specializes in personal development, organizational culture building, and marketing-driven awareness, guiding executives, athletes, and employees toward achieving their goals.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe branding we developed for Gil reflects the personal “fingerprint” he helps each individual uncover — a unique identity — combined with a sense of movement, a strong athletic spirit, and a clear, forward-moving path. The logo was designed to convey presence, focus, and dynamic energy, echoing Gil’s approach to unlocking potential and driving excellence.\u003c\/p\u003e","brand":"GiL LEVANONI","offers":[{"title":"Default Title","offer_id":41894445744226,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0705\/7506\/files\/LOGOgili-01.jpg?v=1745701518"},{"product_id":"re-branding-the-a-list-production-company-kby-designs-copy","title":"Feel complete again","description":"\u003cp class=\"p1\"\u003eI have been accompanying the Pink Perfect brand since its founding — a brand born from an extraordinary personal journey. Michal, a young entrepreneur and breast cancer survivor, identified a painful gap: women who undergo mastectomy are often left without a nipple. Driven by this insight, Michal mastered the art of crafting highly realistic silicone nipples, gaining international medical certifications and providing a deeply meaningful solution for women seeking to feel whole again. Michal is recommended by leading plastic surgeons worldwide, and her innovation offers not just an aesthetic solution but an emotional one as well.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Pink Perfect logo conveys softness, femininity, and tenderness, while the visual identity captures powerful images of women standing tall, their arms open to the sky — embracing their bodies with pride, without shame or concealment.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMarketing the brand has been, and continues to be, a unique challenge, due to restrictions on displaying nipples — even handcrafted, non-biological ones — on social media platforms. Nonetheless, Michal continues to push Pink Perfect forward with resilience, reaching women around the world without limits.\u003c\/p\u003e","brand":"Michal Arbel","offers":[{"title":"Default Title","offer_id":41894475006050,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0705\/7506\/files\/Group_92.jpg?v=1745703101"},{"product_id":"edenia","title":"It's Alive (2013)","description":"\u003ch4 class=\"Heading_heading__3MAvZ Heading_h1__3k7S2 title Title_root__svkHQ\"\u003e\u003ca href=\"https:\/\/www.slideshare.net\/slideshow\/israels-first-internet-of-things-conference\/29702930\" title=\"INTERNET OF THINGS CONFERENCE DESIGN\"\u003e\u003cstrong\u003eRead: Israel's First Internet of Things Conference\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e\n\u003cp\u003eThe Internet of Things (IoT) is a world where physical and digital objects interact through smart networks, revolutionizing daily life. This exclusive, invitation-only event marked Israel’s first major IoT conference. We designed the entire concept and visual identity, including a dynamic logo with a subtle “pulse” to reflect constant...\u003c\/p\u003e","brand":"GEMINI ISRAEL VENTURES","offers":[{"title":"Default Title","offer_id":41898878959714,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0705\/7506\/files\/Group17.jpg?v=1746047063"},{"product_id":"edenia-1","title":"EDENIA","description":"\u003cp\u003eBrand identity for a culinary deli kitchen nestled in the heart of the Jerusalem Botanical Gardens, a true paradise of local flavors and seasonal elegance. Led by Chef Nadav Malin, a pioneer of the Slow Food movement in Israel, Adania champions local farmers and producers, crafting a menu that reflects both passion and place. The brand concept was rooted in a simple yet powerful idea: connecting land, season, and soul. We developed a bilingual visual identity placing emphasis on bold Hebrew typography while integrating English for the many international visitors to Jerusalem. The visual system is built on a rotating seasonal color palette, four combinations inspired by the produce textures and light of each season, echoing the rhythm of nature and culinary freshness. The result is a design that reflects Adania’s name, plural for Eden, a place of harmony between food people and land, a new chapter in the story of Israeli culinary culture.\u003c\/p\u003e","brand":"EDENIA","offers":[{"title":"Default Title","offer_id":41899930845282,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0705\/7506\/files\/Group11.jpg?v=1746055997"},{"product_id":"fym","title":"FYM by Haim Cohen","description":"\u003cp class=\"p1\"\u003eFYM is a corporate catering brand founded by chef Haim Cohen during the COVID-19 era under the name\u003cstrong\u003e\u003cem\u003e feed your mind.\u003c\/em\u003e\u003c\/strong\u003e It was launched as a food service for leading Israeli tech companies bringing restaurant-level culinary experiences into workplace dining rooms. The brand identity was designed to evoke a sense of freedom freshness and creative pause a moment where the mind can refuel. The visual language is light flexible and friendly allowing us to adapt concept presentations for various tech clients while maintaining harmony with each company’s branding. In addition to daily catering a complementary concept was introduced featuring branded food boxes for at-home meal prep offered on weekends or midweek evenings. This extended the brand into the world of packaging and home consumption experiences.\u003c\/p\u003e","brand":"FYM by Haim Cohen","offers":[{"title":"Default Title","offer_id":41899931795554,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0705\/7506\/files\/Group_87.jpg?v=1746446085"},{"product_id":"razberry","title":"RAZBERRY","description":"\u003cp class=\"p1\"\u003eFor Razberry, a premium food brand, we developed a distinctive packaging system for their high-end product line. The project included a systematic approach to color coding across product categories, combined with a refined yet adaptable typographic language. This fusion created instant recognition, elevated shelf presence, and a conceptual design style that reflects quality, precision, and elegance.\u003c\/p\u003e","brand":"Raspberry","offers":[{"title":"Default Title","offer_id":41905490919522,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0705\/7506\/files\/29_b.jpg?v=1746420152"},{"product_id":"masa-isha","title":"Bamat Hauma","description":"\u003cp\u003ea cultural festival that was planned to unite diverse audiences and sounds across Israel,\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003ewas canceled due to the COVID-19 pandemic. The event was designed to promote domestic tourism in Jerusalem by blending musical styles, collaborative performances, and vibrant shared experiences on a single national stage. The visual identity was built upon deep typographic research, referencing posters and visual language from Israeli concerts and festivals throughout the decades. The custom typeface was developed through a reversed process, created manually via silk screen printing in the studio, then digitized. This approach intentionally embraced analog imperfection and randomness, distancing the design from over-polished digital aesthetics. \u003c\/p\u003e\n\u003cp\u003eFrom this base, we developed a full graphic system, including festival T-shirts and modular branding elements, combining fresh contemporary energy with a nostalgic Israeli spirit.\u003c\/p\u003e\n\u003cp\u003eThough the festival was never realized, the design remains a testament to thoughtful typographic exploration and cultural storytelling.\u003c\/p\u003e","brand":"ToMix, Binyani Hauma","offers":[{"title":"Default Title","offer_id":41905493966946,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0705\/7506\/files\/Group_18.jpg?v=1746679066"},{"product_id":"hause","title":"Hause","description":"\u003cp class=\"p1\"\u003eAfter 14 years with the same logo and visual language, originally designed by Mili Gal, the brand evolves into a renewed therapeutic space that preserves its core values while expanding its emotional and spatial expression.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePositioned between two core worlds of values: playful, colorful children’s content and high-quality, precise therapeutic diagnosis and treatment. The visual language balances emotional warmth with clarity and trust. It is based on friendly, imaginative illustrations alongside clean, readable typography and a calm, accessible color palette. The illustrations create an inviting, non-threatening atmosphere that speaks to children without being childish, while also reassuring parents.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe design system supports a wide range of uses, from playful environments to informative materials, and maintains a consistent tone that conveys professionalism, care, and emotional intelligence.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eVisual Concept\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA lively home. Warm. Playful. Alive. LIVNESS.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe updated visual identity was built to create a different kind of experience, one that speaks both to children and to parents. The goal was to lower anxiety, encourage openness, and create a sense of safety and trust. The design combines expressive illustrations, soft movement, and a feeling of life and presence. The visual language feels “alive” rather than static, optimistic without being naïve, and grounded in everyday warmth. Color, illustration, and typography work together to create a space that feels welcoming, human, and emotionally supportive.\u003c\/p\u003e","brand":"Hause","offers":[{"title":"Default Title","offer_id":42433021968482,"sku":null,"price":0.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0705\/7506\/files\/sqare_logos_and_graphic_elements_-01.jpg?v=1767606854"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/0705\/7506\/collections\/branding-miligal_98f9a9c2-20a3-4729-82d9-d337bf3d70ba.jpg?v=1767606419","url":"https:\/\/miligal.com\/collections\/visual-concept-branding.oembed?page=2","provider":"Milush","version":"1.0","type":"link"}