Visual Communication for People Ideas and Brands
Insights: How does the magic happen?
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Working with Generative Tools
Designing a Campaign with Ai, Without Losing Your Mind. Exploring the balance between strategic thinking and generative design: solid concept, consistent visuals, fast turnaround, using Midjourney and ChatGPT...
Working with Generative Tools
Designing a Campaign with Ai, Without Losing Your Mind. Exploring the balance between strategic thinking and generative design: solid concept, consistent visuals, fast turnaround, using Midjourney and ChatGPT...
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Creative Employer Branding
In a hyper-competitive tech market where recruitment is tough, art direction and creative employer branding makes a statement and all the difference.
Creative Employer Branding
In a hyper-competitive tech market where recruitment is tough, art direction and creative employer branding makes a statement and all the difference.
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A Place as Layered Reality
Visually Communicate a Location That Carries More Than Geography This year, I found myself designing a lot of places. A Place is memory. A Place is aspiration. A Place is what happened here and what...
A Place as Layered Reality
Visually Communicate a Location That Carries More Than Geography This year, I found myself designing a lot of places. A Place is memory. A Place is aspiration. A Place is what happened here and what...
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Writing a Visual Concept
Typographic Storytelling in Manhattan skyline An intimate private event for a gallerist in New York became the ground for a visual experiment. It all began with this frame words turned...
Writing a Visual Concept
Typographic Storytelling in Manhattan skyline An intimate private event for a gallerist in New York became the ground for a visual experiment. It all began with this frame words turned...
My Story
Decoding context for people, ideas & brands to Strategic Visual Communication across business, spaces & art. Research-led design.Multidisciplinary visual communication artist and creative director with over 18 years of experience in branding, design, and art direction.Expert in leading visual strategies, developing concepts, and aligning storytelling to help people and brands translate their visions into compelling visual experiences.
RESEARCH
Explore possibility of typographic in digital communication
Communication is the key to understanding between people.In our digital world, communication is largely based on written text.
I propose an integration between cognitive and emotional principles active during writing and large language models.
My research explores the possibility of typographic automation based on the writer’s emotional state at the moment of writing, and to examine how this may affect the design, structure, and style of the text, the narrative content, and the reader’s interpretation.
The Art Store
SHARING MY VISUAL ART EDITIONS WITH COLLECTORS, DREAMERS, AND THE ONES WHO SHAPE THE SPACES WHERE LIFE UNFOLDS