My Approach: The CARE Framework
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C - COLLABORATION
Great work emerges from true partnership. I work with clients, not for them: building relationships rooted in trust, respect, and mutual commitment to the vision.
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A - ACTIVE LISTENING
The best design begins with deep listening to what's said, what's not said, and what's felt. I listen for the story beneath the brief, the dream that hasn't been articulated, and the needs that haven't been named.
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R - RESEARCH
Visual intelligence requires serious and unexpected research: genuine exploration. I investigate In exploring marketing trends with strong visual potential, technology, design thinking and psychology to go beyond the obvious as well as materials, cultural context, and visual language to ensure every creative choice serves the narrative.
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E - EXECUTION
Visual communication and strategic [graphic] design go beyond human boundaries, they move freely across contexts and cultures in multi channel spaces. Execution is a combination of different fields which leads me to constantly find diverse tools and methods, for a fresh and distinctive ways to express ideas.
PEOPLE IDEAS AND BRANDS I HAD THE HONOR TO WORK WITH
Mili Gal
Decoding context for people, ideas & brands to Strategic Visual Communication across business, spaces & art. Research-led design.
Multidisciplinary visual communication artist and creative director with over 18 years of experience in branding, design, and art direction.
Expert in leading visual strategies, developing concepts, and aligning storytelling to help people and brands translate their visions into compelling visual experiences.
Holds a Master's degree in Design and Visual Communication from Bezalel Academy of Arts and Design, and a Bachelor's degree in Humanities and Social Sciences from the Open University of Israel.
Has led branding and design projects for major clients including Tel-Aviv University, Adidas, SACK'S, Waze, Tatti, Tali Yaacobi, AMEX, MAGNUM, Ofer Investments Ltd, Final, and many more, alongside entrepreneurs and women founders driven by purpose and social impact.