Visual Communication for People Ideas and Brands

Human Stories

A curated collection of design engaging with human stories and moments of meaning.

Projects in this section emerge from encounters with personal narratives, acts of remembrance, and cultural events that carry emotional weight. Each work navigates the delicate balance between an intimate story and its translation into a form that can exist in the public sphere.

Through objects, books, identities, or digital platforms, these designs seek to honor the sensitivity of the original story while making it accessible within broader cultural and social contexts.

BOOK DESIGN

Farewell, With Love  

a book that gathers handwritten love letters written in ink between 1972 and 1973. Avi wrote to Dorit while living on Mount Scopus in Jerusalem, and Dorit collected his letters from her mailbox in Haifa. She wrote back with longing, poems, and words of love, sealed each envelope, sent it north, and waited in anticipation for the next reply.


The letters were carefully preserved, later transcribed, and shaped into an inspiring book about communication in a time when distance and time carried a different weight within a relationship. The years 1972–1973 are subtly emphasized on a white cloth cover. The hills of Jerusalem on one side and the hills of Haifa on the other are drawn in a freehand contour line, embossed like a continuous thread that connects the two landscapes, defining the unique bond revealed through the letters.

The design choices protect intimacy. They honor the cadence of handwriting and the quiet that lives between the pages. The names Avi and Dorit, along with the book’s title taken from Avi’s signature in the letters, are stamped in black foil on white cloth. Simple. Direct. Present. Just as true love should be.

Print Production: nahlieli

Book Cover Production: printeria_tlv

Book Cover Production: urilif51

Environmental typography installation

Peres Academic Center – Innovation Initiative Launch

Created for the launch of the Numedin–Peres Initiative for Business Leadership, a new program developed by the Peres Academic Center in collaboration with the Harvard Kennedy School. The initiative is designed to equip business leaders with the tools to drive meaningful social change and advance public initiatives in Israel.

The large-scale typographic installation was designed for the entrance lobby, translating the program’s core idea — Private Leadership & Negotiation for Public Good — into a spatial presence within the architecture of the building. Installed shortly before the opening event, the work transforms the double-height wall into a statement about leadership, responsibility, and the intersection between business and public impact.

Signature Spirit

Private Label

A special bottle created for chef Haim Cohen to celebrate the anniversary of his iconic restaurant Yaffo Tel Aviv, in collaboration with Golani Distillery.

The Gin itself was produced as a unique blend based on Haim’s own secret recipe, turning the bottle into both a culinary and design statement.

The design process combined handcrafted and contemporary techniques. Prints were produced in my studio using manual silk-screen printing with gold ink, layered with botanical elements and framed with a real gold detail that gives the bottle a refined presence. The result was released as a limited edition.

Golani Whisky & Spirits Distillery golanidistillery

Following the success of this collaboration with Golani Distillery, the partnership continued with the design of additional limited edition bottles, including a special whisky release.

The “May’s Dragonflies” Foundation Web Design

MAY

The “May’s Dragonflies” Foundation was established in memory of May Naim, who was murdered at the Nova festival on October 7.

May, who made it her mission to bring joy to everyone around her, continues to inspire through the “May’s Dragonflies” Foundation, which produces Bar and Bat Mitzvah celebrations for families who cannot afford them. The foundation seeks to give children moments of happiness and light, the very moments May insisted on bringing into the lives of all who knew her.

May Naim, daughter of Anat and Ofer, sister of Shelly, Tal and Ran, granddaughter of the late Leah and Shlomo Sharaf, and of Moshe and Sarah Naim, was born in 1998 and grew up in Moshav Gan Haim. She was a graduate of Ami Asaf School and a member of the HaIhud HaHaklai youth movement.

www.maysdragonflies.co.il

When art becomes a voice

In the weeks following the October 7 attacks, a dedicated educational space was established in Ra’anana for children evacuated from the southern and northern communities, including Sderot and Kiryat Shmona. The initiative was created in collaboration with the Ra’anana Municipality and a core group of committed educators who came together to provide the children with stability, creativity, and a sense of belonging during an extremely difficult time.

I was invited to lead the art and design activities within this space. Through a series of workshops, the children created drawings, paintings, and visual stories that became both a form of emotional expression and a process of healing. These authentic artworks later formed the basis for the notebook designs.

With the generous support of the Safra family (Brazil), the children’s artworks were transformed into designed notebook sets — a living symbol of hope, resilience, and love for Israel.

Read More Here

MORE SELECTIVE WORK TO BE FOLLOWED SOON

YOUR INVITED TO KEEP IN TOUCH

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