Visual Communication for People Ideas and Brands

Human Stories

A curated collection of design engaging with human stories and moments of meaning.

Projects in this section emerge from encounters with personal narratives, acts of remembrance, and cultural events that carry emotional weight. Each work navigates the delicate balance between an intimate story and its translation into a form that can exist in the public sphere.

Through objects, books, identities, or digital platforms, these designs seek to honor the sensitivity of the original story while making it accessible within broader cultural and social contexts.

Environmental typography installation

Peres Academic Center – Innovation Initiative Launch

Created for the launch of the Numedin–Peres Initiative for Business Leadership, a new program developed by the Peres Academic Center in collaboration with the Harvard Kennedy School. The initiative is designed to equip business leaders with the tools to drive meaningful social change and advance public initiatives in Israel.

The large-scale typographic installation was designed for the entrance lobby, translating the program’s core idea — Private Leadership & Negotiation for Public Good — into a spatial presence within the architecture of the building. Installed shortly before the opening event, the work transforms the double-height wall into a statement about leadership, responsibility, and the intersection between business and public impact.

Video art

The “May’s Dragonflies” Foundation Web Design

MAY

The “May’s Dragonflies” Foundation was established in memory of May Naim, who was murdered at the Nova festival on October 7.

May, who made it her mission to bring joy to everyone around her, continues to inspire through the “May’s Dragonflies” Foundation, which produces Bar and Bat Mitzvah celebrations for families who cannot afford them. The foundation seeks to give children moments of happiness and light, the very moments May insisted on bringing into the lives of all who knew her.

May Naim, daughter of Anat and Ofer, sister of Shelly, Tal and Ran, granddaughter of the late Leah and Shlomo Sharaf, and of Moshe and Sarah Naim, was born in 1998 and grew up in Moshav Gan Haim. She was a graduate of Ami Asaf School and a member of the HaIhud HaHaklai youth movement.

www.maysdragonflies.co.il

When art becomes a voice

In the weeks following the October 7 attacks, a dedicated educational space was established in Ra’anana for children evacuated from the southern and northern communities, including Sderot and Kiryat Shmona. The initiative was created in collaboration with the Ra’anana Municipality and a core group of committed educators who came together to provide the children with stability, creativity, and a sense of belonging during an extremely difficult time.

I was invited to lead the art and design activities within this space. Through a series of workshops, the children created drawings, paintings, and visual stories that became both a form of emotional expression and a process of healing. These authentic artworks later formed the basis for the notebook designs.

With the generous support of the Safra family (Brazil), the children’s artworks were transformed into designed notebook sets — a living symbol of hope, resilience, and love for Israel.

Read More Here

MORE SELECTIVE WORK TO BE FOLLOWED SOON

YOUR INVITED TO KEEP IN TOUCH

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