Brand identity for a culinary deli kitchen nestled in the heart of the Jerusalem Botanical Gardens, a true paradise of local flavors and seasonal elegance. Led by Chef Nadav Malin, a pioneer of the Slow Food movement in Israel, Adania champions local farmers and producers, crafting a menu that reflects both passion and place. The brand concept was rooted in a simple yet powerful idea: connecting land, season, and soul. We developed a bilingual visual identity placing emphasis on bold Hebrew typography while integrating English for the many international visitors to Jerusalem. The visual system is built on a rotating seasonal color palette, four combinations inspired by the produce textures and light of each season, echoing the rhythm of nature and culinary freshness. The result is a design that reflects Adania’s name, plural for Eden, a place of harmony between food people and land, a new chapter in the story of Israeli culinary culture.
