Turn vision into visual experience
Strategic Branding. Campaigns. Packaging & Product design. Creative Concept. Art Direction.
From research and creative direction to tactile packaging and story-driven campaigns to design that speaks across platforms. Leading the visual communication, aesthetic and design-strategy, leveraging the power of identity, establishing differentiation in competitive landscapes and cultivating profound connections with target audiences.
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THE STORYTELLER
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Re-Branding the A list Production Company KBY Designs
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The Table is Eclectic. The Talk is Clean.
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Branding the Picasso of food art
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Fun Dining Campaign Art Direction
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Israeli Cuisine Festival & Awards
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ARE YOU OPTIMISTIC? Board of Governors Campaign
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Celebrating 60
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It's All About You
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Feel complete again
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It's Alive (2013)
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FYM by Haim Cohen
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Bamat Hauma
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Design A Space
Architecting spaces that are both functional and stimulating, tailored to the specific needs and activities of their inhabitants. Merging the worlds of human behaviour and desired ambiance to create environments that fire the imagination, promote collaboration, and herald innovation through a blend of art and tech. Masterfully curating elements ranging from color palettes, thematic sets, and stylish backdrops to interactive installations for a transcendent experience.

SARONA TLV
MAGNUM pop up store
Pleasure and temptation for the Magnum Store pop-up. The space was enveloped in luxurious golden tones, aimed at evoking a sense of indulgence, sophistication, and sensory delight...
Main challenge was to get a holisetic experience, stimulating all the senses, combining taste, aroma, touch, sight, and a celebratory atmosphere immersing visitors in the world MAGUM world...

Shoham, Israle
Shoham High Scool
We designed three departments at Shoham High School: the Art Department, the Robotics Department, and the Expeditions Department.
Each space was individually conceptualized and transformed into a distinct environment that immerses students in the values and spirit of the subject matter, while also serving the functional needs of each department.
In addition, selected areas of the connecting corridors between the departments were subtly designed to create a cohesive and refreshing flow throughout the school.
Designed as part of The Agency, "Mili&Sara" which Iastablished and was a creative partnership together with my sister.

ben avigdor tel aviv
urban freestyle
For this unique private event I transformed the entire venue into an street-style vibe dinner-dance party urban skatepark inspired environment...

KKL-JNF (Keren Kayemeth LeIsrael)
Aong the Path of the Righteous
Designing a new trail marking is not an every-day occasion in Israel. For the “Trail of the Righteous” (shovel hazadikim) project, I designed a fresh symbol that encourages a sporty, circular walking experience...

Collection of
THE WALL[S]
A collection of diverse and challenging wall designs created for events, restaurants, and exhibition spaces. Each wall was designed with a different purpose in mind, but all served as a smart, intentional envelope for the space—more than just a background, they became an integral part of the overall experience.

Iconic UltraBoost Launch
Adidas
A select group of influencers women received a custom-designed transparent box bearing her name, showcased inside a modern “museum-like” setting. In the luxury suite of the Alexander Hotel, overlooking the Tel Aviv coastline...

CLIENTS
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7-MAIN
ABBY TAYLOR CLINIQE
Adidas
American Express
amot
ANAT RIBA
Asota-Ashdod Hospital
AYELET CATER AND DELICATESSEN
B.Teen
Bank Leumi
Beilinson Hospital
Cafe Poplar
Cell Center
Chef Omri Magal
Clinica
Cloudinary
Coral
Dan Hotel
Danny Marx
Debra Goldberg
DHL
Dixie
Edenia
Elisheva Goldman
Eran be’eri
Feed Your Mind
Final
Fine Production
Gemini
Gevim
GIL KEREN
Gil-Ad Arad
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GIL LEVANONI
Golani Distillery
GyMDESK
Haim Cohen Group
Heseg FUND
Home Center
IFF
J Frog
Jenny DEE
Kakkal
Karvet-Weiss
Kby Designs
Liraz Winman Production
Magnum
me 365
Messa RESTAURANT
MEVASHLIM
Michael Visel
Michal Cohen-Chi
Mimo
Moshe Baron
Naama Raicher
Nice
Nirit Weiss
Noa Gal
O’Lala
Oranim elementary School
Orit Yaari
Premier
Radio Tel-Aviv 102
Razberry
Rona Dagan
Russian Standard Vodka
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Sack’s
Sam Rohar
Senergy
Shalvata Hospital
Shila Restaurant
Shlomi Shabbat
Shoham Hi-School
So&Co
SodaStream
SPIRAL
starkware
SURAMARE
Table Talk
Takadu
Tal Sherf
Tali Ya’acobi
Tatti
Tel Aviv University
THE ISRAEL DEMOCRACY INSTITUE
Tomix
ty-shenkar
Viola
Waze
Wix
Pink-Perfect
Yaffo-Tel-Aviv
Yana Darom
YOTPO