KBY Designs, is an international event production and design company specializing in creating unique, customized experiences. The company blends high-end luxurious events around the glob, setting new trends and raising standards in the events industry.
The branding process for KBY Designs felt completely natural to me, as we had worked closely together for over a decade. My deep familiarity with the company’s core – the human element and its clients – gave me clear insight into their DNA, their values, and where the brand needed to sharpen its focus.
One of the questions raised during the process was whether to keep the word “Designs” in the company name. In the past, KBY focused primarily on event design, and there was concern that the broader production aspect might not be fully reflected. However, it was clear to me that “Designs” must remain, and even be emphasized — because KBY’s strength lies in designing everything: the atmosphere, lighting, food, relationships, flowers, spaces, ceremonies, flow, and overall vibe.
Thus, the name remained KBY Designs, now supported by flexible, evolving taglines that further express the company’s holistic creative vision.
