In July 2019, Tel Aviv hosted Fun Dining Week, a culinary festival that redefined the city’s dining experience. Held across various leading restaurants, the event invited chefs to step away from their regular menus and create surprising, offbeat dishes designed especially for the occasion. Organized with the support of American Express Israel, Fun Dining offered diners a fresh approach to eating out — emphasizing spontaneity, bold flavors, and a playful, vibrant atmosphere.The creative concept for the project was built around the idea that “the best restaurants in the city have gone wild.”
This playful spirit shaped the entire experience, celebrating freedom, imagination, and the joyful transformation of fine dining into something lively, unexpected, and delightfully unrestrained.
