FYM is a corporate catering brand founded by chef Haim Cohen during the COVID-19 era under the name feed your mind. It was launched as a food service for leading Israeli tech companies bringing restaurant-level culinary experiences into workplace dining rooms. The brand identity was designed to evoke a sense of freedom freshness and creative pause a moment where the mind can refuel. The visual language is light flexible and friendly allowing us to adapt concept presentations for various tech clients while maintaining harmony with each company’s branding. In addition to daily catering a complementary concept was introduced featuring branded food boxes for at-home meal prep offered on weekends or midweek evenings. This extended the brand into the world of packaging and home consumption experiences.
