After 14 years with the same logo and visual language, originally designed by Mili Gal, the brand evolves into a renewed therapeutic space that preserves its core values while expanding its emotional and spatial expression.
Positioned between two core worlds of values: playful, colorful children’s content and high-quality, precise therapeutic diagnosis and treatment. The visual language balances emotional warmth with clarity and trust. It is based on friendly, imaginative illustrations alongside clean, readable typography and a calm, accessible color palette. The illustrations create an inviting, non-threatening atmosphere that speaks to children without being childish, while also reassuring parents.
The design system supports a wide range of uses, from playful environments to informative materials, and maintains a consistent tone that conveys professionalism, care, and emotional intelligence.
Visual Concept
A lively home. Warm. Playful. Alive. LIVNESS.
The updated visual identity was built to create a different kind of experience, one that speaks both to children and to parents. The goal was to lower anxiety, encourage openness, and create a sense of safety and trust. The design combines expressive illustrations, soft movement, and a feeling of life and presence. The visual language feels “alive” rather than static, optimistic without being naïve, and grounded in everyday warmth. Color, illustration, and typography work together to create a space that feels welcoming, human, and emotionally supportive.
