The Magnum Store pop-up at Sarona was entirely designed based on the brand book launched globally that same year with the new Magnum experience at Sarona TLV.
The space was enveloped in luxurious golden tones, aimed at evoking a sense of indulgence, sophistication, and sensory delight.
The main challenge was to design an experience that stimulated all the senses — combining taste, aroma, touch, sight, and a celebratory atmosphere — immersing visitors in a world of pure pleasure and temptation.
