Designing a fresh symbol that encourages a sporty, circular walking experience, for the “Trail of the Righteous” (shovel H'azadikim) in the North of Israel. Each segment of the trail was marked with distances to encourage progress and achievement. The visual identity preserved KKL-JNF’s brand colors, while adding motivational typography and a contemporary feel to invite movement and exploration. The result is a vibrant, inspiring trail marking system that merges tradition with an active, modern spirit.
