For the launch of Adidas’ iconic UltraBoost running shoe in Tel Aviv, we designed a unique and unforgettable spatial experience. A select group of women influencers each received a custom-designed transparent box bearing her name, showcased inside a modern “museum-like” setting in the luxury suite of the Alexander Hotel, overlooking the Tel Aviv coastline.
Each pair of shoes was displayed on its own white podium, inviting the guests to walk through the space and find their personalized box — mirroring the feeling of exploring a curated museum after completing a morning run session.
Additionally, each participant received her initials, crafted from cut mirror material, as a personalized keepsake.
The concept and design development were carried out as part of the “Mili & Sara” studio, which I co-founded with my sister.
